Geilo

Sustainability

In 2030, Hol Municipality and the destination Geilo are working systematically and structured with sustainability efforts, and Geilo is leading the way in sustainable destination development. It is easy to understand what Geilo stands for, and the destination's employees are great ambassadors for sustainability. As a guest, it is pleasant to be in Geilo, as it is well-organized and easy to get here and move around, and there are good service and facility solutions at the destination. 

Concepts, Products, and Events

In order for Geilo to be the most attractive mountain destination in the Nordic region, the destination needs a wide range of activities and events to attract guests throughout the year. In the years leading up to 2030, the destination must work to provide a good offering also during the shoulder seasons, May - June and October - November, to ensure a successful and profitable year-round operation. There needs to be a more structured approach at the destination, so that events cater to Geilo's target audience and contribute to increased activity and guest traffic.

Hospitality 

Geilo is a proud tourist destination with long traditions of hospitality. Guests, both travelers and cabin owners, will continue to benefit from Geilo's good hospitality in the years to come. The destination's employees have good knowledge of the entire destination, which contributes to engagement and being ambassadors for Geilo. Efforts are made to ensure that seasonal employees stay longer or settle in the municipality, thus ensuring expertise in the long term. 

By 2030, the destination will increasingly use local and regional products internally, and the collaboration between the tourism industry and local producers is strong. There are many arenas where stakeholders meet and collaborate on products and offerings. There is good knowledge of the local food offerings at the destination.

Information

It should be easy to navigate in Geilo. Guests, cabin owners, locals, and the hosts in Geilo should be well informed about the offerings at the destination; such as events, activities, accommodations, shopping and coziness, trails, and cross-country ski tracks. They should also easily find the information they are looking for online. 

Center and Infrastructure

Geilo center is intended to have a vibrant core and be the hub of the destination, flourishing with activities and business during the day and evening, where sustainability, cultural heritage, environment, and aesthetics will set the tone. It should be uncomplicated and seamless to move between the different zones in the destination. Geilo aims to facilitate reduced car usage and increased mobility for green infrastructure and soft traffic. The infrastructure in Geilo supports the center pillars of sustainability, environment, and aesthetics.

Housing and Living Environment

By 2030, Hol Municipality will be an attractive place to settle in, with a diverse range of activities and many meeting places for all ages. As a newcomer, you will be warmly welcomed and provided with good information about what the municipality has to offer. Tourism stakeholders collaborate systematically to provide good solutions when seasonal workers wish to stay longer or settle permanently in the municipality. The positive synergies from tourism are valued in the local community, and there is local involvement and engagement in destination development in the municipality. 

Visitor Center for Hallingskarvet National Park

Hallingskarvet National Park currently has no visitor center as of 2024. The municipality of Hol, along with involved industries, will work in the coming years to establish a visitor center in Geilo. As a national park municipality and village, Hol and Geilo are natural hosts for Hallingskarvet National Park. The visitor center will serve as a knowledge hub for the destination, providing information about the national park, local activities, agriculture, history, and cultural heritage of the area. It aims to encourage the use of nature and the national park, as well as contribute to increased local value creation. 

Common Goods Financing

Financing and organizing common goods is important going forward, in Geilo and throughout the tourism industry. The sub-project focuses on three dimensions of common goods: 1) Quality of natural and cultural goods, 2) Infrastructure, and 3) Business. One of the main tasks leading up to 2030 is to solve common good problems while ensuring that all choices and priorities are market-oriented, meaning that the production of common goods is designed in a way that maximizes the value creation of the tourism industry.