Geilo in a new profile, and with a highly commercial website

"We are very pleased with the new profile, and that the people will also get to know the new expression and feeling we now create of our love for Geilo." – Lillvi W. Hole, General Manager of Visit Geilo.

At a time when more and more of our daily tasks are controlled via the mobile phone, it is important that the new Geilo is always available to the users, where they are and when they are there.

"As you know, Geilo is close between the highlights, and the new way we communicate and profile these is to an even greater extent adapted to the digital future," says chairman of Visit Geilo, Roger Espeli.

"It has been very important to get all our business players in tourism over to the "digital product shelf", where customers can find what they want and can shop easily and safely. This is especially important at a time when tourism and business must adapt to the new everyday life, both in terms of the pandemic and rapid changes. We will also have a simple, efficient and safe way all the way to all consumers and guests."
 

Where people meet

Digitalization should make things easier and more profitable, but never replace the most important things in Geilo. "Facilitating good meetings and experiences between people in the mountain people's own home creates a vibrant community where the guest is in focus," says tourism manager Lillvi W. Hole, and continues:

"This is one of our most important tasks in a new era where the guests who come to visit will be here for even more days and experience everything we can offer. We want to give them the taste of the high mountains, both literally and figuratively. We use modern tools when we fuse tradition and innovation in a good way, and getting our tourism products onto the digital shelf is therefore positive for everyone. We are very pleased with the development we have had over the past year and can hardly wait for the continuation for Geilo and the visitors."
 

Sustainable destination

The new identity and digital investment are tailored with Geilo labelled as a sustainable destination. 
This is a sustainability certification that means a lot to us, and which provides important content in everything we think and do.
 
"Being labeled as a sustainable destination means that Geilo has over time prioritized the goal of increased sustainability, and that Geilo continuously works to improve our business practices and our relationship with the local community, based on sustainable principles," Lillvi W.Hole continues.

A new cable car in Geilo

The development of the new Geilo does not only take place on digital surfaces. A new cable car is being planned and the future tourism story is being created.

The old cable car, which was completed in 1954, carried over 40 million passengers from the station in the middle of the city centre and up to Geilohovda before operations ceased 10 years ago. Now there are plans to build a new and modern cable car that will run from Geilo station up to Geilohovda and on to Havsdalen. "A cable car in a new guise and in a new time. An offer for everyone, which provides the opportunity to create even more jobs and increased value creation in a sustainable Geilo. So that everyone who lives here and who comes to visit also in the future will experience that Geilo is a specialist in the high mountains", concludes Roger Espeli.